How DemeTECH Increased Customer Lifetime Value In Just Three Months.

Partnering with DemeTECH, we unlocked dormant revenue by revitalizing their email and SMS strategies. Through targeted automations and tailored messaging, we increased customer engagement, boosted repeat purchases, and enhanced lifetime value, setting the stage for ongoing growth. Detail Text

521% Increase In Email & SMS Revenue In 3 Months

4% Increase In Customer Lifetime Value

13% Decrease In Repeat Customers

This is some text inside of a div block.

View Case Study

Background

The Background

DemeTECH Corporation is an eCommerce brand specializing in PPE supplies to individuals and businesses. DemeTECH noticed that they were having trouble keeping up with content creation in their email efforts, which resulted in a noticeable decline in revenue. Whitelabeled Media partnered with DemeTECH with the goal of unlocking dormant revenue by reviving their email & SMS lists. We implemented key campaign & automation strategies that resulted in a sharp increase in healthy revenue in just 3 months.

Strategy

The Strategy

We analyzed Shopify data to gain insights into key metrics like average order values, frequently repurchased products, repeat purchase rates, and more. This analysis provided us data that allowed us to create a strategy to optimize over 12 email and SMS automations, ensuring relevant messaging for both buyers and non-buyers to drive more acquisition and encourage quicker repeat purchases. Additionally, we redesigned email templates to enhance the brand's image and focused on campaign strategies and content that were tailored to contacts based on their purchase history.

PHASE 1

Focus on color

1 . The Challenge

Business was going well for DemeTECH during the pandemic, but as restrictions eased, demand for masks began to cool off. On top of that, DemeTECH lacked the resources internally to keep up with their email & SMS efforts to keep their lists engaged.

2 . Keeping Things Simple

DemeTECH only hit their lists primarily when there was an update, or when they had their occasional sale. To combat this, we created a campaign strategy that not only sells to their list, but continuously engages them with educational content and updates that are relevant to their customers.

3 .Scaling Automations

From there, we focused on creating a suite of automations for DemeTECH that followed the customer journey, but was also broken down by whether they had previously made a purchase. By splitting automations between buyers & non-buyers, this allowed us to keep our messaging hyper-relevant to who receives these emails.

RESULTS

What Worked Well

By laying down the groundwork on relevant campaigns & complete automations, DemeTECH was able to achieve:

An increase in LTV of 4% in just 3 months
Skyrocket their Email & SMS attributed revenue by 521%
Increase their repeat customers by 13%

When you partner with Whitelabeled, you don’t just get someone to ‘watch your ad account’. We’re your strategic marketing arm, your outsourced CMO and your on-the-pulse, eComgrowth experts ready to guide you every step of the way

We treat your business as if it were our own, looking at the bigger picture and constantly brainstorming ways to improve, add value and scale your brand profitably.

Because when you win, we win. It’s not about getting a certain number of clients for us, it’s about getting the right clients.

You know your potential. We help you get there.

So what will it be, growth or death?

‍