Working closely with Holy Crab Delivery, we reimagined their Q4 marketing goals to capitalize on their peak season demand. Through redesigned campaigns and targeted automations, we drove higher engagement, boosted conversion rates, and achieved record-breaking holiday revenue.
Holy Crab Delivery, a premier food delivery service known for selling Florida Crab, thrives in Q4. Yet, they felt opportunities were missed during the last holiday season by handling a majority of their email marketing efforts in-house. Enter Whitelabeled Media, whose mission was to boost their growth and surpass previous Q4 revenue records. We revamped their email campaigns, introduced a strategic approach to maximize revenue, and established a comprehensive automation system.
When we kicked off our engagement with Holy Crab Delivery, we first focused on email designs and copy. We created a series of more visually appealing templates to match the site's branding. From there, we implemented a campaign strategy focusing on key content pillars and relevant frameworks to incorporate more direct-response copy that resonated with their customers and drove action. Once our campaign strategy was complete, we mapped out a detailed automation strategy that focused on content and messaging around the buyer's journey to ensure their list was receiving relevant messaging at the right time.
1.The Challenge
The team at Holy Crab operates with a small team wearing many hats. With the little bandwidth that they had, they were only able to prioritize sending emails for promotional periods using basic templates provided by Klaviyo.
2.Aligning The Brand
We began our partnership with Holy Crab by creating beautifully designed emails that matched their brand and website, along with incorporating more direct response copy that resonated with their customers to make their emails more effective.
3.Lifecycle-Focused Automations
Because Holy Crab had a strong repeat purchase rate, we tailored their automations around prioritizing buyers & non-buyers. By doing this, it allowed us incorporate stages in their automations that nurtured non-buyers to drive higher conversions, while letting repeat buyers focus on converting with content and emails that still resonated with them.
By laying down the groundwork on relevant campaigns and complete automations, Holy Crab was able to achieve: