How Lanto Health Increased Their Repeat Purchase Rates With Email Using Shopify Data.
Collaborating with Lanto Health, we boosted their growth by enhancing customer engagement and optimizing revenue streams through data. Through strategic automations and tailored campaigns, we saw a notable rise in repeat customers and a reduction in purchase cycles, paving the way for lasting success.
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The Background
Lanto Health is a health & wellness brand that was managing all of their email efforts in-house, but found it difficult to think outside of the box and still run their business. Additionally, they were struggling to grow revenue while keep up with operations. Whitelabeled Media partnered with Lanto Health with one goal in mind - grow the business. We not only helped take over their email designs & campaign creation, but created a complete automation strategy around data analyzed in Shopify to influence our strategy to grow their brand.
The Strategy
To better understand the purchase behavior, repeat purchase rates, time between purchases, customer lifetime value (CLV), and more, we conducted an in-depth analysis of Lanto Health’s Shopify data. Leveraging these insights, we built and optimized their core automations to guide contacts seamlessly through the buyer's journey, targeting both acquisition and retention efforts. Additionally, we redesigned email templates to elevate the brand's appeal and focused on crafting campaign strategies and content tailored to different stages of the buyer's journey.
The Strategy
1. The Challenge
Lanto Health has an extremely loyal customer base that continued to come back to make purchases. The problem the founders were running into was bandwidth and strategy to take their revenue to the next level and grow their brand.
2. Understanding Their Customers
To start, Whitelabeled worked hard to better understand their customers’ needs & behaviors. We first collected zero-party data to better understand what issues their customers were having, then we analyzed purchase behavior to understand the actions their customers take.
3. Tailored Strategies
Once we gathered this data, we implemented a campaign strategy focusing content and copy around the information that we gathered from the zero-party data to ensure the content was relevant. From there, we also took this approach in Lanto’s automated emails, but also optimized their automations based on their customer’s purchase behavior so that their subscribers were getting emails at the right time.
What Worked Well
By utilizing zero-party data and purchase behavior, we were able to send extremely relevant content at the right time, which resulted in:
- 62% increase in email revenue
- 12% increase in repeat customers
- 5% decrease in time between purchases.
It's not an agency it's Whitelabeled
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