How Lazy Days Lowered CPA While Significantly Increasing Lead Volume
Lazydays, a leading company in the dealership industry, needed to increase lead volume while improving cost efficiency across multiple channels. The challenge was aligning the advertising KPIs across individual dealerships while ensuring cost-effectiveness.
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The Ask
Lazydays wanted to grow their lead volume significantly while reducing their Cost Per Acquisition (CPA). Their dealership model meant each location had its own unique needs, making it critical to adapt campaigns accordingly to ensure effective, localized lead generation.
The Plan
We crafted a custom solution in Google Ads to maximize cost-effectiveness and scale lead generation for Lazydays:
1. Customized Campaign Solutions: We implemented tailored solutions to address the unique needs of each dealership, allowing for more effective allocation of ad spend and better results overall.
2. Close Collaboration with Key Stakeholders: By working closely with the Lazydays internal marketing team and key decision-makers, we guided campaigns in the most strategic direction, ensuring every dealership's needs were met effectively.
3. Advanced Campaign Testing and Optimization: We tested different strategies, ad copy, audience targeting, and multiple products across the Google ecosystem. This iterative approach helped us continually optimize campaigns for better performance.
What Worked
Our approach drove impressive results for Lazydays, positioning them as a leader in their space:
- Lead Volume Doubled: We increased lead volume by 100%, helping Lazydays capture significantly more opportunities across all key locations.
- Reduced CPA by 25%: Our focus on efficiency led to a considerable reduction in cost per acquisition, meaning Lazydays was able to generate more leads while spending less per lead.
- 93% Increase in Leads: Our campaign refinements and optimization efforts led to an additional 93% increase in leads, showing the power of targeted, data-driven strategies.
Lazydays' transformation was not just about scaling lead generation; it was about smarter ad spend and unlocking the potential across their dealership network.
It's not an agency it's Whitelabeled
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