How Loan Guys Increased Qualified Leads By 176%
Loan Guys faced internal bandwidth constraints that limited their ability to grow their digital presence through Paid Search. They needed a marketing team to improve both lead volume and cost efficiency despite these challenges.
The Ask
Loan Guys wanted to increase their qualified lead volume while reducing the Cost Per Acquisition (CPA). They faced challenges with bandwidth and the need for precise improvements without much leeway in their marketing budget.
The Plan
Our strategy for Loan Guys focused on overcoming their internal limitations and scaling their paid search efforts effectively:
- Targeted Paid Search Campaigns: We implemented advanced campaigns to increase qualified leads and profitability. By setting benchmark performance targets and utilizing Tag Manager for measurement, we ensured each campaign performed optimally.
- Collaboration for Advanced Measurement: We overcame their internal bandwidth constraints by implementing a comprehensive measurement strategy, which helped us identify the best-performing keywords and improve efficiency.
- Negative Keyword Strategy and Optimization: Despite budget constraints, we implemented a negative keyword strategy to focus ad spend where it counted, reducing unnecessary costs and driving qualified leads.
What Worked
Our targeted approach delivered strong results for Loan Guys:
- 176% Increase in Leads: We significantly increased the lead volume, allowing Loan Guys to capture more qualified opportunities.
- 165% Increase in Scaled Ad Spend: Despite budget limitations, we successfully scaled ad spend to maximize returns.
- 29% Decrease in CPA: We optimized campaigns to reduce the Cost Per Acquisition, making lead generation more cost-effective and efficient.
Loan Guys’ transformation showcased the power of strategic campaign management and smart optimization—delivering impressive lead growth while keeping costs under control.
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