How True Classic launched a new profit center
Our partnership with True Classic helped create a new profit center on Amazon, turning an already successful D2C brand into a multi-channel powerhouse. Within just 40 days, True Classic went from $0 to $1.1M in sales, with a 21.7% ACoS, earning the #1 New Release award in their category.
The Ask
True Classic Tees, a premium men's apparel company, had already conquered the D2C market but had yet to enter the Amazon marketplace—a crucial step towards expanding their brand presence. The objective was clear: launch True Classic on Amazon in time for the upcoming Black Friday season, taking advantage of the increased shopping activity during this key period.The challenge? They needed a rapid yet strategic approach to launch effectively in an already competitive category.
The Strategy
Our team at Whitelabeled Media developed a structured and data-driven plan for True Classic’s Amazon debut, designed to maximize visibility, build credibility, and drive early success. We focused on:
- Listing Optimization: Crafting detailed, conversion-oriented listings to properly highlight True Classic’s product offerings. This included enhanced product images, optimized titles, and bullet points that highlighted key product features tailored to the Amazon audience.
- PPC and Marketing Campaigns: We executed a dominant Pay-Per-Click (PPC) strategy to drive targeted traffic to True Classic’s listings, focusing on branded traffic, conquesting competitor keywords, and leveraging unbranded search terms to capture a broad range of customers. Additionally, we utilized True Classic’s own social media and email channels to drive external traffic to Amazon, boosting brand visibility on the platform.
- Review Solicitation: We placed a strong emphasis on gathering early reviews to build consumer trust, especially considering that apparel is a highly competitive category on Amazon. This involved post-purchase email flows and direct outreach to early customers.
- Campaign Monitoring and Adjustment: Our PPC campaigns were continuously monitored and refined to ensure efficiency in ad spend, focusing on both brand defense and maximizing advertising returns during the crucial launch period.
What Worked Well
Our plan delivered big, and True Classic made back there investment and some in just over a month:
- Explosive Sales: From $0 to $1.1 million in sales in just 40 days—a launch that exceeded expectations and put True Classic on the map in the Amazon space.
- Category Recognition: We helped them secure the #1 New Release spot in the Men’s T-shirt category, establishing credibility quickly in an ultra-competitive space.
- Efficient Ad Spend: With a 21.7% ACoS, we ensured they were seeing strong returns on ad investment while capturing new customers.
Optimized listings, targeted campaigns, smart use of existing brand channels, and relentless monitoring—it all added up to make True Classic’s Amazon launch a serious success story.
It's not an agency it's Whitelabeled
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