True Classic Tees dominated the D2C market when selling on their own site, but hadn't ventured into the world of Amazon. The online marketplace can be intimidating for businesses without the technical skills needed to succeed, but expanding onto Amazon was the next logical step.

Our team developed and implemented a comprehensive strategy for increasing sales on Amazon for the brand. This included optimizing the brand's listings to effectively showcase the products to potential customers, implementing a strong pay-per-click (PPC) campaign to drive targeted traffic to the listings, and using the brand's own marketing channels such as social media and email marketing to build brand awareness and drive traffic. We also focused on gathering and soliciting reviews from customers to increase the perceived value of the products, and targeted relevant keywords that were being used by competitors or not yet associated with the brand to drive more traffic to the listings. This strategy proved to be successful in driving sales and conversions on Amazon for the brand.

Working with Whitelabeled Media, a Google partner, True Classic got the expert strategy it needed to grow its business by improving digital marketing performance with the focus of achieving profitable revenue growth.

Whitelabeled Media and True Classic used Google Analytics 360 to calculate the average margin needed on their top products and set a target return on ad spend (ROAS) in Google Ads. They tested bid strategies, ad copy, audiences, and ran experiments using various Google Ads products, including display, discovery, performance max, YouTube, search, and shopping. This framework allowed them to fine-tune their account and reach True Classic's target ROAS, resulting in the company's growth from $0-$120M in revenue in just under 2.5 years.

Lazydays is a company that generates leads through multiple channels, with paid search being the main focus. Due to the nature of their dealership-based model, they faced challenges in getting the business goals of each dealership aligned with the advertising KPI's of each dealership.

The company implemented custom solutions in Google Ads to optimize their campaigns and improve cost-effectiveness. They worked closely with the client's internal marketing team and key decision-makers to guide campaigns in the most effective direction. Using their custom measurement solutions, they were able to identify opportunities to lower the cost-per-acquisition in key locations. They also tested various strategies, ad copy, and audiences and utilized multiple products within the Google ecosystem to maximize their performance.

As Medsender sought to secure seed funding, they recognized the need to demonstrate the viability of their lead generation strategy. While they had previously employed Google Ads, the high cost per lead and cost per qualified lead made it difficult for them to scale and serve as a compelling proof of concept. Given the success of Google Ads in their industry, they partnered with Whitelabeled Media to optimize their campaign and drive more promising results.

Our team developed a strategy to identify and target the brand's ideal customer through A/B testing on Paid Search and utilizing customer data. To stay top-of-mind with leads that had shown engagement but were not yet ready to convert, we implemented retargeting techniques. We also aligned the brand's key performance indicators, created a consistent source of data, and continuously tested and refined our approach to reduce the number of unqualified leads. To optimize ad performance, we utilized custom conversions in Google Ads. As a result of these efforts, we were able to effectively generate and convert qualified leads for the brand.

Loan Guys was facing internal bandwidth constraints that prevented them from maintaining and growing their digital presence through Paid Search. They were struggling to maintain their KPIs on Google Ads and increase qualified lead volume. They were facing a unique challenge that required a marketing team to improve both the lead volume and cost per lead without much leeway in either direction. This required elevated attention to detail and frequent communication.

Our team helped Loan Guys increase qualified lead volume and profitability through targeted Paid Search campaigns and advanced measurement techniques. We overcame their internal bandwidth constraints by implementing benchmark performance targets and utilizing Tag Manager for advanced measurement. Despite facing challenges such as reactive budget planning leading to increased cost per lead, we were able to effectively solve these issues and optimize the Loan Guys' campaign performance. By focusing on top performers and implementing a negative keyword strategy, we were able to maintain the Loan Guys' KPIs on Google Ads and achieve profitability. Our successful efforts elevated the Loan Guys' digital presence and generated positive results for their business.